D-BOX and ECCO Cine Supply and Service GmbH move Turkey as Mars Cinema Group integrates the innovative high-fidelity motion system
June 29th, 2016 – ECCO Cine Supply and Service GmbH, a leading supplier and integrator of innovative cinema solutions, has reached an agreement with Mars Cinema Group (a Turkish cinema circuit) to install and service D-BOX Technologies Inc cinematic motion systems in two multiplex theatres in Istanbul.
Under the agreement, ECCO will deliver a total of 80 D-BOX motion seats to Cinemaximum Akbati, located in the up-and-coming North-East neighbourhood of Instanbul, and Cinemaximum Akasya, situated in the university district on the Asian side.
The order consists of two technologically innovative D-BOX solutions: The first is the D-BOX MFX 132-EU motion seat which was specially created to suit the needs of European consumers with the help of Euro Seating, an internationally renowned company. Equipped with a modern shell, the seat offers both an intrinsic value and the durability required for sustained usage in a commercial environment. And the second part of the order is the D-BOX VIP Recliner motion base which adapts to the recliner seat for extra comfort, generating a more intense experience in a personalized, reclined position. In fact, the leg and back positions are electronically adjustable for the ultimate in relaxation. What’s more, D-BOX utilizes elaborate electronics and wider surface movements to create even finer and more impulsive creative effects.
The installation is scheduled to be completed by the end of July in time for the national movie premiere of Bourne. Additional locations are scheduled to follow at the end of 2016. „We are proud to start our first project with Mars in D-BOX and help build on their reputation for being at the forefront of the latest innovative developments in immersive entertainment technologies,“ said Markus Overath, International Sales Director at ECCO.
Claude McMaster, President and CEO of D-BOX Technologies added: „Istanbul embraces two continents which makes it the perfect location to introduce D-BOX to Turkey. In our eyes, this truly immersive city and its people will be very appreciative of the latest trends in cinema viewing experiences.“
„We are excited to implement D-BOX into our theatre concept for Cinemaximum. Over the past few years, we have continuously invested in technology trends to create new cinema experiences and we believe that D-BOX will be giving our patrons added value they will not want to miss,“ concludes Kurt Rieder, CEO of Mars Cinema Group.
D-BOX is the pioneer and world leader in immersive cinematic motion created specifically for the movie theatre industry.
About D-BOX Technologie inc.
D-BOX Technologies Inc. (TSX:DBO) designs, manufactures and commercializes cutting-edge motion systems intended for the entertainment and simulation and training markets. This unique and patented technology uses motion effects specifically programmed for visual content that are sent to a motion system integrated into a platform, seat or any other product. The resulting motion is perfectly synchronized with the on-screen action, creating an unparalleled realistic immersive experience.
About ECCO Cine Supply and Service GmbH
ECCO is a leading cinema supplier and integrator in Germany and one of D-BOX’s esteemed distribution partners for targeted countries in Europe. The company has already completed almost 60 D-BOX installations in this region.
About Mars Cinema Group
Headquartered in Istanbul, Mars Cinema Group is the leading cinema circuit in Turkey with 85 locations, and 751 screens operating under the Cinemaximum brand in 32 cities. The cinemas are well known for their state-of-the-art technology and have adopted a large number of leading-edge solutions for immersive cinema entertainment including the powerful sound technologies of Dolby Atmos. The company also owns the cinema advertising company Mars Media and the film distribution company Mars Dağıtım.